About Me | Bin Kai Design

The Design Journey

'People don't buy a quarter inch drill. They want a quarter-inch hole.'

While it is important to design the solution right, it is fundamental to first design the right solution. Innovation is an ambiguous, iterative process that becomes highly effective when cross-functional teams gather to co-create with the end-user in mind.

Join me in this design journey to bridge ideas and ambiguity into tangible experiences and innovative opportunities.

Feel free to hit me up for a chat or collaboration!

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Awards

- Winner for OGP Build for Good Hackathon

- Bronze Award for International Design Awards

- Finalist for Asia Design Prize

- Winner for European Product Design Award

- Bronze Award for International Design Awards

- Finalist for K Design Award

- Platinum Award for European Product Design Award

- Gold Award for European Product Design Award

- Silver Award for International Design Awards

- Honourable Mention for International Design Awards

- Bronze Winner for Asia Design Prize

- Winner for Asia Design Prize

- Shortlisted for Tan Kah Kee Young Inventors' Award

- Shortlisted for Red Dot Award (Design Concept)

- Shortlisted for Golden Pin Award (Design Concept)

- Winner for Red Dot Award (Design Concept)

- Bronze Award for Spark Design Awards

- Gold Award for International Design Awards

- Silver Award for European Product Design Award

- Winner for IF Design Award (Discipline: Professional Concept)

- Winner for Asia Design Prize

- Finalist for Lexus Design Award

- Finalist for Launch Pad Asia Competition

- Shortlisted for Red Dot Award (Design Concept)

- Admission to jury for IF Design Talent Award_01

- Hometeam Innofest Award (Top 5)

2023

2021

2020

2019

2018

2017

2011

Scope

Experiences in diverse projects spanning strategy, service/process, research, implementation, interaction, branding, graphics, and exploratory design across consumer, commercial, and government sectors.

Expertise

Design Thinking

Ethnographic Research

Service Design

Design Strategy

Digital Transformation

Change Management

Workshop Facilitation

Usability Testing

Concept Development

3D Modelling

Product Visualization

UI/UX Design

Branding

Service

A holistic journey which encompasses a system consisting of many stakeholders. This intangible process can directly impact all facets of an organisation.