

The Design Journey
'People don't buy a quarter inch drill. They want a quarter-inch hole.'
A good product often addresses solutions which blends seamlessly into our everyday lives. Yet every good product stems from a process that intertwines human perception, motivations, interactions, environment, well-being etc.
Join me in this design journey to bridge ideas and ambiguity into tangible experiences which benefits your ecosystem.
Feel free to hit me up for a chat or collaboration!
Awards
Hometeam Innofest Award (Top 5)
Admission to jury for IF Design Talent Award_01
Shortlisted for Red Dot Award (Design Concept)
Finalist for Launch Pad Asia Competition
Finalist for Lexus Design Award
Winner for Asia Design Prize
Winner for IF Design Award (Discipline: Professional Concept)
Silver Award for European Product Design Award
Gold Award for International Design Awards
Bronze Award for Spark Design Awards
Winner for Red Dot Award (Design Concept)
Shortlisted for Golden Pin Award (Design Concept)
Shortlisted for Red Dot Award (Design Concept)
Shortlisted for Tan Kah Kee Young Inventors' Award
Winner for Asia Design Prize
Bronze Winner for Asia Design Prize
Honourable Mention for International Design Awards
Silver Award for International Design Awards
Gold Award for European Product Design Award
Platinum Award for European Product Design Award
Finalist for K Design Award
Bronze Award for International Design Awards
Winner for European Product Design Award
Finalist for Asia Design Prize
Bronze Award for International Design Awards
2011
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2021
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Scope
Consumer, medical, service, ethnography, implementation, interaction, branding, graphics and exploratory design.
Expertise
Design Thinking
Design Research
Service Design
Design Implementation
Change Management
Facilitation
Usability Testing
Concept Development
3D Cadding
Product Visualisation
UI/UX Design
Branding
Service
A holistic journey which encompasses a system consisting of many stakeholders. This intangible process can directly impact all facets of an organisation.
SKILLS
Adobe Illustrator
Adobe Photoshop
Figma
Miro
Mural
Rhinoceros
Autodesk Alias
Autodesk Sketchbook
Keyshot
Cura
Chitubox
Microsoft Office
Publications
Designsori Interview (Part 2 - Korean)
DesignSingapore Council Interview
Webinar Session with Temasek Polytechnic
Pace - International Design Award Exhibition
Onp - European Product Design Award Exhibition
Onp - International Design Award Exhibition
45 - European Product Design Award Exhibition
Saucy - European Product Design Award Exhibition
45 - Asia Design Prize Exhibition
Onp - Asia Design Prize Exhibition
Saucy - International Design Award Exhibition
45 - International Design Award Exhibition
Ordinary - Red Dot Design Award Exhibition
Ordinary - IF World Design Guide
Ordinary - International Design Award Exhibition
Ordinary - Asia Design Prize Exhibition
Ordinary - European Product Design Award Exhibition
Ordinary - Spark Design Award Exhibition
Gerrafe - Launch Pad Asia Mention